365 Free Tools in 365 Days
Sections
#A small daily habit to build real value
We’re starting a one-year experiment. For the next 365 days, we aim to release 365 free tools. One tool every day. This is our way of staying consistent, learning faster, and creating helpful things that people can use right away.
#Why tools, not just posts?
Written content still has value. But the way people discover and trust information has changed. Today, a good article is easier to create than ever. That means attention is harder to earn, and trust takes more than words. So we want to add another layer:
Not just explaining ideas, but turning them into something usable.
#Our definition of a free tool
For us, a free tool is: An interactive way to engage with a topic, product, or service that gives an immediate, practical benefit. A good free tool is simple and clear.
It helps you:
- decide something faster
- understand your situation better
- get a quick result
- feel progress in minutes, not hours
This is where tools shine. They are personal by default because they respond to what you input.
#Why we believe this works
Free tools are a strong way to build trust because they make the value obvious. Instead of saying: “We understand you.” We can show it through a small experience that feels relevant. Over time, that creates:
- repeat visits
- natural sharing
- stronger product ideas
- clearer positioning
#What this challenge will look like
We are not trying to make 365 perfect tools. We are trying to build 365 useful tools. Some will be tiny. Some might be surprisingly powerful. Some might turn into bigger projects later. The important part is the daily rhythm and the ongoing feedback loop.
#What we want to learn
Each tool is also a small signal. It helps us see:
- what people actually care about
- where they get stuck
- what “simple but helpful” really means
- which topics deserve deeper investment
It is research with a real outcome.
#What you can expect from us
We will:
- publish one free tool per day
- share short updates along the way
- reflect on what works and what does not
- keep the focus on usefulness over hype
#Follow along
If you enjoy practical little helpers and small experiments in public building, you’ll probably like this series.
Our goal is simple:
Make something useful every day, and learn what people truly need while doing it.
Free Tool Day 1:
Our first tool is the Free Tool Ideas Generator. It helps you come up with creative ideas for free tools you can add to your own website - tools that attract your ideal customers and strengthen your SEO at the same time. And yes, of course we’ll be using it ourselves throughout this 365-day challenge. https://inthemakings.com/en/free-seo-tools/idea-generator
Free Tool Day 2:
Our second tool is the brickr storage calculator for LEGO® boxes. It helps you quickly figure out how many sets fit into which boxes so you can plan your storage more easily. You can try it here: https://brickr.de/kostenlose-tools/lego-boxen-stauraum-rechner (currently only available in German).
Free Tool Day 3:
We run a restaurant and hotel blog, and we’ve started adding a short mini survey under each article, for example asking what matters most to readers when they go out to eat. It’s a simple change, but it creates instant interaction and helps us learn what our visitors actually care about.
Free Tool Day 4:
For our service openbenchmark.ai, we launched AI Future Predictions. Every week, leading AI models make predictions across 16 industries, and you can come back later to see which models were closest to reality. It also lets visitors compare the outputs side by side across current state of the art models. You can try it here: https://openbenchmark.ai/predictions
Free Tool Day 5:
For our SEO tool rankdigger.com, we added a “Share Public Stats” feature that lets users publish selected Google Search Console stats as a public page. This adds a virality layer, because users effectively create and share pages for us when they make their stats public. You can see an example for our site videostoolkit.com here: https://rankdigger.com/share/PhqyvQmDvLsoyxjbihMnAODBMKZUU6Xd
Free Tool Day 6:
For our restaurant and hotel blog, we added a small mini game called “How well do your friends know you?” You answer a few personal questions first, then get a unique link to share with friends. They try to guess how you answered, earn points based on how well they know you, and you can compare everyone’s results live on your personal page.
Free Tool Day 7:
We added a feature to https://brickr.de that lets you share the performance of your LEGO portfolio as an image, formatted perfectly for social media stories. It’s a quick way to show your progress and makes sharing your portfolio updates effortless.
Free Tool Day 8:
We launched a free Readability Analyzer on rankdigger.com. It helps you evaluate how easy your content is to read using multiple scoring algorithms, plus sentiment analysis and skimability metrics. You can try it here: https://rankdigger.com/en/free-seo-tools/content/readability-analyzer