The Magic of Keywords: How to optimize your site for a wide range of search queries
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Let’s dive into the world of search engine optimization today—specifically, the metric called “number of search terms.” If you want to boost your website or blog, this is an indispensable number in your SEO toolkit.
#What Does “Number of Search Terms” Actually Mean?
Simply put: When you look into an SEO tool like Search Analytics, you’ll see a figure showing how many different search terms your page has appeared for in Google over the last 28 days. This is the foundation of your online visibility.
#Variety Is Key
More search terms often mean your content is broad in scope. If people are searching for a variety of topics that you cover, it’s a sign you’re meeting multiple user needs—and that’s a good thing!
#Discovering New Search Terms
It gets interesting when you see which search terms have popped up newly in the tool—i.e., terms you weren’t ranking for before. Just as exciting is finding out which terms you may have lost. Don’t panic—this doesn’t have to be a bad thing. Maybe no one’s been searching for that term lately, or Google decided your page was no longer relevant for it.
#How You Can Influence the Number of Your Keywords
If an important search term suddenly drops out of the rankings, stay calm. Check if you’re still showing up for similar keywords. Also, look at the pages that were ranking for those search terms. If an entire page slips from the rankings, there could be a technical SEO issue. It might be time to give your site’s SEO health a check-up!
#Keeping the Big Picture in Mind
Sometimes it’s not just about individual keywords. Look at the entire keyword group and evaluate its performance as a whole. That way, you’ll see the bigger picture behind your rankings.
#On Positions and Rankings
The positions of your keywords matter, too. Monitor how many of your keywords are in top positions to understand how strongly your site really stands on a particular topic. If you notice your keywords moving up in the rankings, it means Google is granting your site stronger authority on that topic.
Learn how “New Keywords” offer valuable opportunities for your rankings and why “Lost Keywords” signal the need for action. Use these metrics to strengthen your SEO strategy in a targeted way and continually benefit from organic traffic.
#Content Strategies for Keyword Wins
When you improve the pages associated with certain keywords, you also optimize your visibility for those terms. And if you create additional pages on these topics, you’ll win favor with the search engine for even more keywords. More content = more chances for people to find you online!
#Going Deep or Going Broad?
It’s not always about covering a huge number of keywords. It’s about providing real value for your readers. Analyze existing content or create new content that’s tightly aligned with your core topics.
#In a Nutshell
The number of search terms is a powerful metric that shows where you stand with your online content. It provides insight into the breadth and depth of your content and is crucial for a successful SEO strategy.
Always remember: SEO isn’t magic—it’s more like a marathon. With patience, good tools, and the right know-how, you too can become a winner in the keyword game. So get going: observe, optimize, and create—so your website shines and lands at the top of the search results!